The hypodermic model- The message within a film is directly received and accepted by the audience.
Cultivation theory- People are more likely to believe social reality portrayed on TV.
Desensitisation- Less sensitive to violence when exposed to throughout many films.
Modelling or copycat- copying a fictional idea from a film, and copying it in real life.
Uses and gratification theory- We select and deselect certain messages, depending on what we agree with, and what we ignore.
No comments:
Post a Comment